July 2009

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Posts published in July 2009

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Comments Jul 8, 2009  |   eCommerce Tips, Email Marketing

Email Marketing Crumb: The Subject Line Guideline

What makes a good subject line? Are length, brevity and personalization the keys to good subject lines? I have found that it’s not this magic combination, but the constant testing and versioning of your subject lines. Good subject lines are not simply conjured by a copywriter and often can’t be repurposed time and time again. ...

Comments Jul 7, 2009  |   Social Marketing Monday, Social Media

6 Steps to Successful Social Media Buzz

So you just set up a Facebook page for your company, now what? Just because you set it up doesn’t mean that anyone knows (or cares) that you are on Facebook. You need to promote your social media campaigns just as you would promote a new product for sale. Generally when you’re promoting a new ...

Comments Jul 4, 2009  |   Uncategorized

4 things July 4th teaches us about online marketing

In the spirit of the July 4th season I thought it would be fun to learn a little bit more from the founding fathers. Yes, I know they didn’t have an internet connection, and the idea of computers probably would’ve forced mass histeria, but they still can teach us a few things. Without further adieu ...

Comments Jul 3, 2009  |   Link Building, SEO

Example Link Building Blog Article for Small Business

I have had several requests from readers asking me to give them an example of what a link building article might look like for a small business. The SEO term for link building article is called a link bait article. The nice thing about the name is it is pretty self explanitory when you think ...

Comments Jul 2, 2009  |   SEO

Why Small Businesses need to start Blogging NOW

Recently I was meeting with a potential client and we were discussing a few things. Mainly, he wants to increase his rankings in the local markets for flower sales. I gave him my plan of attack and started to explain link building through blogging and why it is important that we do. I am actually ...