- Home
- What We Do
Web Development
- Corporate Websites
- Ecommerce Websites
- Custom Landing Pages
- Application Development
- Blog Development
- We Utilize the Best Tools and Resources in the business - At a rate more affordable than bigger marketing firms. Our clients achieve Optimal results for a Minimal price. Take a look around, you are in good hands with Espire Marketing.
- About Us
- Contact Us
- Blog
4 things July 4th teaches us about online marketing
Comments Jul 4, 2009 | Uncategorized
In the spirit of the July 4th season I thought it would be fun to learn a little bit more from the founding fathers. Yes, I know they didn’t have an internet connection, and the idea of computers probably would’ve forced mass histeria, but they still can teach us a few things. Without further adieu I give to you the 4 things July 4th teaches us about internet marketing.
- Be adaptive: When the revolutionary war started nothing was going to plan. The Americans had to adapt and change their course of action accordingly. Just like the war was adaptable so too must your marketing campaigns be. Google changes their algorithms all the time, a new social media site pops up every week, etc. If you are not always watching and looking to change and improve your marketing tactics you will lose the internet marketing “war.”
- Pick and choose your battles:The Americans won the war because they chose which battles to fight. Your campaigns are no different. You aren’t going to be successful everywhere and if you try to be you’ll lose out on some of the more important battles. For instance, if your site is not optimized for the search engines well enough, than your social media campaigns aren’t going to work to their full potential. Prioritize and take care of the more important things before trying to take over the YouTube world.
- Know when to call it quits: The British surrendered when they saw that they had to cut their losses and head back to England. Take a page out of their handbook, stay on top of your analytics and web metrics. If a strategy that you are trying isn’t working, and it is taking a lot of your time, stop it. At least step away from it for a bit and then if you have some more free time later come back to it and test again.
- Be creative: The Americans had to get creative to beat the British. When supplies and ammunition ran slow, they melted down metals they found around the house, and used them for ammo. If they could be creative enough to defeat the greatest empire the world had ever seen, you can get creative enough to take on that new idea you’ve been thinking about trying and launch it with some momentum.
I’m a history buff so I just simply couldn’t pass up the opportunity to try and learn a little something extra from the founding father’s. I hope you find this post fun and entertaining, and hopefully you learned a little something too.
Contact Info