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Marketing Tips and Tricks from Espire Marketing
How To Rank Number 1 in just 48 Hours
The other day I tweeted my excitement that within 48 hours of launching a new site for one of our small business clients that they were ranking #1 in their area for ALL of their major services. It felt really good to be able to see such fantastic results in such a short amount of ...
Why We Build Custom Websites
Lately I’ve been seeing a lot of deals on TV and all over the Internet advertising a quick and easy website for small businesses to get started online. Let me give you my personal experience with a lot of these websites – they are pieces of crap. Buying into the quick set-up, low cost model ...
How NOT to use Twitter Hashtags
The Twitter Hashtag #smallbusiness strikes again with yet another lesson that we can all learn. Hashtags are a way for people with similar interests to discuss the same subject and share valuable information with people in that space. Being that we’re a Small Business Marketing firm clearly we’re interested in information pertaining to #smallbusiness. Today’s ...
Affordable isn’t always Beneficial
Let me preface this article by saying that it was poor and cheap companies like the following that started me in this business. My goal is to make companies like theirs obsolete. Okay – so I recently subscribed to the #smallbusiness hashtag on Twitter and I really need to vent about something. Since subscribing I’ve ...
5 Small Business New Years Resolutions
As we get ready to ring in the new year – Small Businesses have the opportunity to take a look back at both their successes and mistakes from the previous year. It’s important to continue those successes and to fix the mistakes. I’ve decided to come up with a list of 5 New Year’s resolutions ...
Top 5 Lead Generation Case Studies
Small Business Lead Generation is one of the most cost effective ways for small business to create new business. Also known as Local Affiliate Marketing this tactic allows companies to only pay for quality leads generated by an “affiliate”. Affiliates are the Internet’s equivalent of an outside sales team – Take a look at these ...
6 Steps to a More Marketable LinkedIn Profile
Overall, LinkedIn is the best social media platform for entrepreneurs, business owners, and professionals. Unfortunately, your LinkedIn profile may not be helping you to create those connections. 6 Steps for LinkedIn Step 1. Revisit your goals. Step 2. Layer in your keywords. Step 3. Strip out the clutter. Step 4. Reintroduce your personality. Step 5. ...
Why Patience is Sometime Necessary
In this second edition of What I learned Wednesday I’m going to talk to all of you about something that I personally struggle with. My father has told me my entire life that “Patience is a virture my son.” And he is right – even if he did tell me the line after he’d just ...
iOS 5 – A First Look for Business
iOS 5 is going to release here in just a few hours. Thanks to an early release of iOS 5 I was able to get a peek into the upgraded OS. In this article I’m going to update you on the best parts of iOS 5 for Business owners. Reminders The Reminders app itself is ...
5 Essential Parts of A Facebook Fan Page
Facebook Fan Pages are a great way to stay in touch with the old and come in contact with the new – customers that is. I decided for this Social Marketing Monday I would give you the 5 essential parts of a Facebook fan page. I’ve taken a screen shot of a Facebook Fan Page ...
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