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Marketing Tips and Tricks from Espire Marketing
How to Choose Keywords That Sell
Figuring out how to choose keywords that sell products and where your site can compete quickly was probably the hardest task that I had to learn. There are a multitude of factors to consider when choosing the right keyword for your site, they are: the strength of your SEO profile, the strength of your competitions ...
How Google Now Will Affect Search
Google Now SEO has the ability to completely change the search game. Google’s search app was just updated to include Google Now for the iPhone recently. 3 days ago, it broke into the top 10 on iTunes. Which begs the question – how will Google Now affect mobile search? Google Now SEO Google Now is ...
Small Business Internet Marketing – Website Basics
Too many small business owners view internet marketing as just a nice web site that will allow the owner to sit back and wait for the money to roll in. Nothing could be further from the truth. Effective internet marketing requires a lot of work in proper website design, promotion and keeping your business website ...
Basic On-Page Search Optimization for Small Business
SEO is easily the most important foundation for small businesses to spend their money on. The reason is because once you’ve put a plan in action with SEO it continues to pay for itself in the long term. On-page optimization is how you get started with SEO but it’s not where you should stop with ...
Google+ Hangouts for Your Small Business Internet Marketing Strategy
If you haven’t hung out around Google+, now might be the time to start. Google+ Hangouts, an online meeting tool, uses webcams to enable you to see and hear other participants. Communication with remote employees, clients, vendors, even customers can be expensive for many small businesses. Google+ Hangouts is like having video conferencing with recording capabilities. ...
Small business technology suggestion: Participate in the National Day of Civic Hacking
During the first two days of June, business owners, software developers, engineers, and other interested parties will be collaborating in cities across the U.S. for the National Day of Civic Hacking. This project, which is sponsored by White House Office of Science Technology and Policy, encourages people from different backgrounds to collaborate on open source code, ...
Small Business News: Content Marketing Survey Report 2013 Available
If you wonder how your small business compares to others with regard to content marketing, what results others are seeing from their content marketing efforts, or if you’d like some straightforward information to help you assess the value of using SEO, social media, blogs, articles, videos, e-newletters, etc., consider the following: First, what exactly is ...
Email Marketing for Small Business (VIDEO)
Email marketing is a great tactic to utilize for small business. In this week’s Whiteboard Wednesday – we tackle the topic of why email marketing is beneficial, where to get started with email marketing, what to share in your email marketing campaigns, how often to share during your email marketing campaigns, and how to grow ...
Email Marketing: Three Reasons Why It Works
One of the most cost-effective advertising methods small businesses have is email marketing. Email marketing is effective because it takes your social media presence to a more personal level. By using targeted email marketing lists, you’ll be able to reach more people who are looking for your products or services. Establishing Your Expertise The best email ...
Social Media Demystified for Small Business (VIDEO)
If you have questions or would like to talk to us about how we can help you with your small business social media marketing efforts please Contact Us. Social Media Demystified for Small Business Video Transcript
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