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Marketing Tips and Tricks from Espire Marketing
Top 10 Technology Game Changers of 2010
2010 was a year that brought a lot of new and exciting technology game changers. Tons of new technologies came out that gave us new avenues to advertise in, and of course Apple, Facebook, and Google kept us on our toes throughout the year. The flowing is a list of the 10 technological game changers ...
Google Instant Indexing?
Google recently released it’s Instant search feature just a few months back. It is just one innovation that Google has implemented to help the user get to the information that they are seeking more quickly, and to help them make their decision on a relevant site more quickly. Recently I’ve noticed that we’ve been getting ...
Embrace the Geo-Tagging of Your Business
I don’t know if you’ve noticed or not but one of the latest crazes amongst smart phone users is “Checking-In” to the place at which they are located on sites like Facebook, Foursquare, and Google Lattitude. By tagging themselves as being at a certain location at a certain time, they can invite their friends to ...
5 Things to Be Thankful for this Thanksgiving
Happy Thanksgiving everyone! I have decided to take a little break from my family and eating in order to bring you the 5 things I’m thankful for from this past year that relate to internet marketing. Bing With Google’s domination of the search market for the past 5 years or so I am thankful that ...
The Importance of Optimizing EACH Product
If you’ve read many of my posts you know that I am a big fan of setting a solid foundation for all of your marketing successes. In sales, both online and offline, your main marketing piece is clearly the product you are trying to sell. When you’re selling to a client face-to-face, you’ve had the ...
How to Claim Your Local Business Page on Facebook
With more and more people using Facebook every day it is important that your business does everything it can to maximize it’s exposure on the site. Recently Facebook has added the ability to “Check In” at a location for mobile devices. When a user “Checks in” to your business via Facebook, Facebook will automatically create ...
Zeroing In on Social Marketing for Small Business
If your small business is like the majority of small businesses out there, you are probably feeling as if it’s tough to keep your head above water with regards to social marketing. Social marketing (Facebook, blogging, Twitter, YouTube, etc.) is something that most small businesses are just getting into or are thinking about getting into. ...
A New Chapter Begins
Hey all I’ve got some saddening but exciting news to announce. I am moving on from my previous position at eRetailing Associates to take over the online marketing for my family’s business. After 2.5 years with eRetailing, I learned a lot. When I started there (right around the time I started eSpire Marketing) I didn’t ...
Panera Bread Company – Case Study
Five Forces Analysis I. Rivalry Among Competitive Sellers The restaurant industry is a very competitive industry. On a typical day US consumers spend a total of $1 billion at eating establishments (Thompson). There are constantly new entrants to worry about as well as companies struggling to make a profit. Panera competes on many levels including ...
Rachel Szabo Joins the eSpire Team
I would like to formally introduce a new team member to the eSpire Marketing team – Rachel Szabo. Rachel has been working on her degree from Otterbein College and will receive her B.S. degree in Business administration with a Concentration in Marketing. I’ve had the chance to look at some of Rachel’s college study work ...
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