eSpire Marketing

Everyone seems to finally be hopping on the bandwagon with the free product giveaways, it worked well when I did it as I was just getting on Twitter. I wasn’t exactly sure how well it would work, but I more than exceeded my goal which was relatively low, and ended up adding well over 1000 new followers. Spreading a Free product can be done just as easily. Follow this Surefire Way to Spread Your Free Product Virally, and you’ll have online success in no time at all.

1. Figure out your Target Market: Find out who your target market is. That can be your entire customer base, or just a select few of them. Either way you decide to do it, make sure that you know who they are, if you don’t know who you’re dealing with in any marketing idea, chances are it’s going to die hard and fast.
2. Give Something People Want: Look, I’m sorry this might seem like a pretty basic idea, but you won’t believe how many emails I get from people asking me why their idea flopped, then I find out they were giving away a wiener whistle to their target market of Business Executives. Okay that was a bit of an exaggeration, but comparable ideas have come across my inbox. Give away an appropriate product for your target audience i.e. a free webinar on real estate investing to real estate investors.
3. Determine the Info You Want From Them: Okay now that we’ve got the prize all figured out, determine why you’re even giving the product away. What sorts of information do you want, what is the goal of the giveaway? Do you want their email address? Do you want more Facebook Fans? Whatever it may be decide what it is and work it into your plan.
4. Set Your Plan-But Make it Easy: Okay now we’ve got your target market, the product you’ll be giving away, and the goals of the campaign, now it’s time to set up the plan. Let’s say for instance you want to get more email addresses, it’s pretty simple, but just have them sign up for your email newsletter to get the free gift. Or if you want more Facebook Fans make sure they have to become a fan to get the gift. Make it easy, if it takes too many steps, it’ll never work for you.

MOST IMPORTANT PART BELOW:

5. Let them Spread the Word For You: Look I am assuming that most of my readers are pretty intelligent and creative thinkers, judging by the emails you send me. Most people’s plan will fail, if they don’t let other spread the word for you, you are more than likely going to flop, especially if you don’t have a blog with tens of thousands of readers. How do you do that? When they sign up for your email newsletter, have them forward it onto 5 firends. When they become a fan of yours on Facebook, have them automatically update “I just entered to win a free (Blank) JOIN NOW”

If you follow this plan, I am 100% certain that you can and will have great success with giving away your free product. I have seen it work on hundreds of occasions, it’s not spammy, it’s easy to do, and people find real value in it. They will love spreading the word for you especially if they find value in the product you’re giving them for free. So get out there and start giving, that’s the key to a healthy online relationship with your target market.

Contests through Twitter. They are something that not everyone takes advantage of but something that I believe everyone should take full advantage of. With times being tough in the financial markets and everyone looking for ways to save, it’s a good thing we have places like Tweetcontest to turn to brighten up our day with free stuff.
Rusty and Ryan the founders of Tweetcontest, started with twitter when they created tweetbomb. A fun thing that happens once a day in the twitterverse in which everyone following tweetbomb sends out an @ reply to the person of their choice at precisely 3:33 PM EST. I have been an avid tweetbomber for a couple of months now and I must say it is a lot of fun to see the reactions people give when they find out they’ve been bombed.
Somewhere along the way they decided to start a new service known as CustomizedGirl and Total Assault, and the prizes range from Gift Cards, to Guitar Hero, to DVD sets.

If you haven’t checked them out yet make sure you do. Follow them @tweetcontest and get in the game. You’ve got nothing to lose. It costs you nothing, and you have the chance to win some really cool prizes and for businesses it could be a great way to drive traffic to your site and generate some strong brand awareness. Thanks Ryan and Rusty for starting tweetcontest and keep up the good work. And for businesses it could be a great way to drive traffic to your site and generate some strong brand awareness.

This tradition is just for good measure.

Here is how it works

Follow Me @HarryWatson00 and then send your tweet of the day entry to #tweetoftheday on Twitter. Nominations for other people are allowed.
Each Day I will annoucne the #TweetOfTheDay and on Friday of each week I am going to announce the #TweetOfTheWeek.
The Winner of the Tweet of The Week will win a Free T-Shirt with their tweet on it
The Winner of the Tweet of The Month will win a much bigger prize January’s Prize is going to be an iPod Nano

We already have our First winner and that Winner is @mrinklin for this tweet/

The the fun begin.

Till Next Time…

Hey Everyone,
Just wanted to fill you in on a little contest that I’m running now through the end of the month. It’s really simple and you don’t have to purchase a thing! And let’s be honest how many things in life that say free are actually free?

Okay Here’s the contest:

All you have to do is go to my Twitter @harrywatson00 and follow me. That’s it. Well it’s a little bit more than that as of right now I have 36 Followers. My goal is to get to 250 by the end of this month so here is how it will go.

If I get 75+ Followers by the end of the month I will give away 1 Free T-shirt to one of my lucky winners
If I get 150+ Followers by the end of the month I will give away 2 Free T-Shirts to Two of my new lucky winners
If I get 250+ Followers by the end of the month I will give away 5 Free T-Shirts to 5 of my new found followers and very lucky winners.

I know I said that my goal is to get to 250 followers by the end of the month but if I can get to 1000+ followers by the end of this month I will give away One Free iPod Nano with your choice in color and I will still give away the free 5 shirts to 5 other lucky winners.

UPDATE: If I GET TO 125 Followers by the End of 1-14-09 I will lower the iPod Nano Pize mark to 500. I have 87 right now.

So all you have to do is follow me @HarryWatson00 and then copy and paste this line into your twitter.

“Enter to win an iPod Nano from http://tinyurl.com/9aj5hk @HarryWatson00 Ends January 31st #HarryWatson00 ”

It’s as simple as that.

So you want to know what the T-Shirt Looks like? Here’s the best part. You get to design it. I am giving away your very own Custom Design T-Shirt of your Choice. What is better then getting something Free that you picked out YOURSELF all just for following someone on Twitter?

This T-Shirt Give away is courtesy of our friends at Customized Girl

You can follow them here @CustomizedGirl

Official contest end date is at 11:59:59 PM EST on 1-31-2009

Thanks everyone and Happy Tweeting!!!

Till Next Time….

Follow me on twitter @HarryWatson00