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eCommerce Tips
Return on Investment. That is what online sales are all about. Pay attention to your ROI and you’ll be golden.
Why We Build Custom Websites
Lately I’ve been seeing a lot of deals on TV and all over the Internet advertising a quick and easy website for small businesses to get started online. Let me give you my personal experience with a lot of these websites – they are pieces of crap. Buying into the quick set-up, low cost model ...
5 Small Business New Years Resolutions
As we get ready to ring in the new year – Small Businesses have the opportunity to take a look back at both their successes and mistakes from the previous year. It’s important to continue those successes and to fix the mistakes. I’ve decided to come up with a list of 5 New Year’s resolutions ...
Why Patience is Sometime Necessary
In this second edition of What I learned Wednesday I’m going to talk to all of you about something that I personally struggle with. My father has told me my entire life that “Patience is a virture my son.” And he is right – even if he did tell me the line after he’d just ...
Consistency is King in Marketing and Sales
In sales and Marketing – consistency is king and is vital to the effectiveness of any marketing or sales campaign. I learned this lesson in real life this past weekend as we as a marketing and sales team dropped the ball on just one simple portion of an event that we held. Dropping the ball ...
How to Dominate Your Competitors Through Search
Dominating your competitors through search is the most beneficial and cost effective way for most small businesses to get ahead of the rest. There are many advertising opportunities out there for small businesses to choose from – some are worthwhile – most aren’t. The fact remains that even if your radio campaigns, magazine ads, direct ...
If you haven’t signed up for Google Business Apps yet – the time is now!
My company uses Google Business apps for email. It’s a great service. You get all of the gmail essentials with your url at the end of your email address for free. If you haven’t done so yet – do so now. Per an email that I just received from Google you won’t be able to ...
The Noob Guide to Internet Marketing (Info Graphic)
Check out the Noob Guide to Internet Marketing info graphic brought to you by Unbounce. Thanks to my buddy Chris “Yeeples” Welsh for pointing this one out to me. Also, thanks to the orginail posters of this info graphic.
Technology and Your Small Business
Technology for small businesses is sometimes a tricky subject. Many small businesses are apprehensive to technological changes because of the immense training and learning curve that is perceived to come along with technology changes. More often then not, a small business owner doesn’t have the time to keep up with all of the latest technological ...
Product Feed Syndication – Just Do It.
Product feeds are becoming more and more important to the eCommerce revolution. Product feed syndication is an idea that should be adopted across the web and is something that more people should consider using for their businesses. What is Product Feed Syndication? Product feed syndication is an idea that I’m not sure has truly been ...
Calling All Small Business Resources – Submit Yours Today
eSpire Marketing has recently launched the Small Business Resources Center. This section of our website is dedicated to resources and tools that are available online for small businesses to improve their marketing skills and website performance. Visit the small business resources section and you will see some of the resources that I’ve already added to ...
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