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eCommerce Tips
Return on Investment. That is what online sales are all about. Pay attention to your ROI and you’ll be golden.
Marketing Lessons from My Family
Families can teach us a lot about marketing. Today was a perfect example of that. While out to lunch today with my lovely mother and grandmother, my grandmother (Memaw) shared a story with us about a product that she recently bought. She explained that my father gave her a call at around 1 am in ...
Embrace the Geo-Tagging of Your Business
I don’t know if you’ve noticed or not but one of the latest crazes amongst smart phone users is “Checking-In” to the place at which they are located on sites like Facebook, Foursquare, and Google Lattitude. By tagging themselves as being at a certain location at a certain time, they can invite their friends to ...
5 Things to Be Thankful for this Thanksgiving
Happy Thanksgiving everyone! I have decided to take a little break from my family and eating in order to bring you the 5 things I’m thankful for from this past year that relate to internet marketing. Bing With Google’s domination of the search market for the past 5 years or so I am thankful that ...
The Importance of Optimizing EACH Product
If you’ve read many of my posts you know that I am a big fan of setting a solid foundation for all of your marketing successes. In sales, both online and offline, your main marketing piece is clearly the product you are trying to sell. When you’re selling to a client face-to-face, you’ve had the ...
10 Places to Promote Your Business for Free
Everyone right now is looking to be able to promote their business for little or no expense. Well these are some of the best places on the internet to promote your site, and leave your credit card in your wallet. Not only do these places appeal to the masses, but they also have some tremendous ...
Free Shipping Equals More Revenue
Shipping is a cost that people don’t like to pay. Unfortunately from an ecommerce standpoint it is something that has to be dealt with. The retailers don’t want to have to pay it because it will cut into their profit margins. I respect that, everyone has to work within their own margins. But especially in ...
Email Marketing Crumb: The Subject Line Guideline
What makes a good subject line? Are length, brevity and personalization the keys to good subject lines? I have found that it’s not this magic combination, but the constant testing and versioning of your subject lines. Good subject lines are not simply conjured by a copywriter and often can’t be repurposed time and time again. ...
All You Need to Know About Switching Your Site
One of my clients is about to make the switch from their current site and current web address to a completely updated website and a brand new URL as well. As their mentor in all things SEO and web marketing in general they are looking to me to get them ahead of the curve when ...
Twitter Business Model for Conversion Success
There are two separate business models for successful business growth online. If you are looking to drive sales through your twitter account Twitter can be great for that. If you are looking to just get your name more well known Twitter is still a great place for you to get started. This article is dedicated ...
Which Twitter Business Model is Right For You?
I recently was reading an article on TwitTip.com entitled Intangibility Of Twitter the article was about an internet marketing director that was using Twitter to try and grow the business. This person set up a Twitter account with the company’s name and then also set up a personal account that also displayed his company’s news ...
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