Email Marketing
Email Marketing – the costs are low and conversion rates are high – leaving you with a wonderful ROI if done right.
Email Marketing for Small Business (VIDEO)
Email marketing is a great tactic to utilize for small business. In this week’s Whiteboard Wednesday – we tackle the topic of why email marketing is beneficial, where to get started with email marketing, what to share in your email marketing campaigns, how often to share during your email marketing campaigns, and how to grow ...
Email Marketing: Three Reasons Why It Works
One of the most cost-effective advertising methods small businesses have is email marketing. Email marketing is effective because it takes your social media presence to a more personal level. By using targeted email marketing lists, you’ll be able to reach more people who are looking for your products or services. Establishing Your Expertise The best email ...
Introducing the Small Business Times
In an Effort to keep our readers and clients more informed on the news that is most important for their small business we decided to launch The Small Business Times. The Small Business Times is our daily newspaper publication that aggregates all of the top news for Small Business Internet Marketing, SEO, Social Media, Technology, ...
If you haven’t signed up for Google Business Apps yet – the time is now!
My company uses Google Business apps for email. It’s a great service. You get all of the gmail essentials with your url at the end of your email address for free. If you haven’t done so yet – do so now. Per an email that I just received from Google you won’t be able to ...
Email Marketing Crumb: the Subject Line Guideline
What makes a good subject line? Are length, brevity and personalization the keys to good subject lines? I have found that it’s not this magic combination, but the constant testing and versioning of your subject lines. Good subject lines are not simply conjured by a copywriter and often can’t be repurposed time and time again. ...
Time Is Of the Essence: Email Marketing Crumb
Learning the best time to launch your email campaigns is dire. There are many thing to consider before hitting that send button. Here are a few "crumbs" to help tailor email marketing to you business.
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