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Email Marketing
Email Marketing – the costs are low and conversion rates are high – leaving you with a wonderful ROI if done right.
If you haven’t signed up for Google Business Apps yet – the time is now!
My company uses Google Business apps for email. It’s a great service. You get all of the gmail essentials with your url at the end of your email address for free. If you haven’t done so yet – do so now. Per an email that I just received from Google you won’t be able to ...
Email Marketing Crumb: The Subject Line Guideline
What makes a good subject line? Are length, brevity and personalization the keys to good subject lines? I have found that it’s not this magic combination, but the constant testing and versioning of your subject lines. Good subject lines are not simply conjured by a copywriter and often can’t be repurposed time and time again. ...
Time Is Of the Essence:Email “Crumb” Of the Week
Learning the best time to launch your email campaigns is dire. There are many thing to consider before hitting that send button. Here are a few "crumbs" to help tailor email marketing to you business.
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