eSpire Marketing

Extra, Extra, Read all about it! Facebook changed the home pages for every user once again. The New Facebook Layout now allows people the ability to check the “News Feed” and a “Live Feed”. The News Feed is a feed of all of the most interesting posts from the previous days activity, the live feed, allows you to watch your friends Facebook activity in real time. Why is this a good thing for you?

Think of it like this, before when you made a posting on your Facebook Page, or a status update that you really wanted everyone to have a chance to see, it was quickly pushed to the bottom of the pile by other status updates from other users. Now, your page updates, (contests, blog posts, and promotions) will still be able to be seen for a much longer time. This is about the single greatest thing that Facebook could have added for business promotions.

From what I can tell their doesn’t appear to be any real algorithm for success just yet for how to make it into these news feeds, even the Facebook Blog post at the end says “Raylene, a Facebook engineer, hopes this blog post made its way into your News Feed.” I guess it is once again even more important for you to post a lot of interesting content in order to reach your audience effectively. Good luck!

How else could Facebook steal from Twitter than to allow users to tag their friends in every status update. I logged on to my Facebook account today to say happy birthday to a few friends, and I noticed that now you can tag friends in status updates. Does this mean that the Facebook wall is becoming less and less important? I rarely even check my Facebook wall. I am usually working in the other inner pages of Facebook, or watching my news feed. Twitter’s advantages are becoming less and less. In fact, I don’t think it has any advantages at all.
The fact of the matter is that, Facebook does a better job at getting rid of spammers, Facebook is able to engage its users in many more ways than Twitter, and Facebook has stolen everything good that Twitter did and implemented it in their own way to their system. While Twitter is a great communication tool for, customer service reasons, Twitter will never be the marketing tool that Facebook has become.
If you haven’t already done so, hop off the Twitter bandwagon, the porn industry has infested it’s inner pages, and once that happens the success of the website is sure to follow. If you’d like more information on the way that status update tagging will work make sure you check out this article. They went into greater detail than I felt necessary. Have a good one readers!