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	<title>eSpire Marketing &#187; News Updates</title>
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	<link>http://www.espiremarketing.org</link>
	<description>Small Business Internet Marketing Consultation, Development, Creation</description>
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		<title>How Steve Jobs Inspired Me &#8211; Friendship Friday</title>
		<link>http://www.espiremarketing.org/how-steve-jobs-inspired-me-friendship-friday/</link>
		<comments>http://www.espiremarketing.org/how-steve-jobs-inspired-me-friendship-friday/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 13:45:27 +0000</pubDate>
		<dc:creator>Harrison Watson</dc:creator>
				<category><![CDATA[Friendship Friday]]></category>
		<category><![CDATA[News Updates]]></category>

		<guid isPermaLink="false">http://www.espiremarketing.org/?p=1031</guid>
		<description><![CDATA[The recent news of Apple&#8217;s Steve Jobs&#8217; passing has me a little more than saddened. Steve Jobs served as an inspiration to many aspiring young business professionals to chase their dreams, to innovate, and to be creative with their solutions to life&#8217;s problems. Steve Jobs did exactly that for the technology field and Apple. It ...]]></description>
			<content:encoded><![CDATA[<p>The recent news of Apple&#8217;s <a href="http://www.apple.com/stevejobs/">Steve Jobs&#8217; passing</a> has me a little more than saddened. Steve Jobs served as an inspiration to many aspiring young business professionals to chase their dreams, to innovate, and to be creative with their solutions to life&#8217;s problems. Steve Jobs did exactly that for the technology field and Apple.</p>
<p>It all started for me with the creation of the iPod. To that point in my life I hadn&#8217;t had my own portable MP3 player, I had been using a hand me down Walkman that my brothers no longer wanted as they upgraded their mobile music devices. I was instantly intrigued by the device as I started to see them popping around my school. It was so different than any other mobile music product that had ever been created &#8211; it was a creative solution to housing and playing music in the rapidly emerging digital music market.</p>
<p>I got my iPod and then the iPhone 2.0 came out &#8211; I had to have it &#8211; and so I did. The iPhone was a complete game changer from the very beginning and the team at Apple has only continued to amaze with what they have been able to do with that phone.</p>
<p>Technological advances aside &#8211; the real inspiration for me was seeing how well Steve Jobs and Apple commanded the respect of the industry, the buzz that it created around it&#8217;s products, and the constant attention that it&#8217;s brand received over these past 10 years. At least in my life, I have yet to see another brand that captivated it&#8217;s audience so well. Steve personally inspired me with his love for his work and his life. Watching the Apple events (which have been known to <a href="http://www.pcmag.com/article2/0,2817,2394119,00.asp">crash websites</a>) was just so inspiring to see how much he truly enjoyed his work.</p>
<p>Steve Jobs is a man who I will truly miss &#8211; only time will tell how much his life impacted the technology sector. I pray for peace and comfort to be brought to his family and loved ones and I am just happy to have been alive to watch his story unfold. Here&#8217;s to Steve Jobs &#8211; Rest In Peace. To end this Friendship Friday I want to leave you with the words from Steve Jobs speaking to Stanford in 2005. My favorite portion of this speech comes around 08:11.</p>
<p><iframe width="420" height="315" src="http://www.youtube.com/embed/UF8uR6Z6KLc" frameborder="0" allowfullscreen></iframe></p>
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		<title>On the Beatin&#8217; Path</title>
		<link>http://www.espiremarketing.org/on-the-beatin-path/</link>
		<comments>http://www.espiremarketing.org/on-the-beatin-path/#comments</comments>
		<pubDate>Sat, 09 Apr 2011 22:38:03 +0000</pubDate>
		<dc:creator>Harrison Watson</dc:creator>
				<category><![CDATA[New]]></category>
		<category><![CDATA[News Updates]]></category>

		<guid isPermaLink="false">http://www.espiremarketing.org/on-the-beatin-path/</guid>
		<description><![CDATA[Lately I&#8217;ve been extremely busy doing a lot of work for not only the family business but also I have been working to grow this business as well. It&#8217;s two full time jobs. I&#8217;m in love with it! I am so busy, and so consumed with marketing, business ventures, and meeting great people. This is ...]]></description>
			<content:encoded><![CDATA[<p>Lately I&#8217;ve been extremely busy doing a lot of work for not only the <a href="http://flagladyohio.com"  alt="family business">family business</a> but also I have been working to grow this business as well. It&#8217;s two full time jobs. I&#8217;m in love with it! I am so busy, and so consumed with marketing, business ventures, and meeting great people. This is exactly what I want to do with the rest of my life. </p>
<p>I launched this website back in 2008 not knowing where it would lead. If you&#8217;ve followed me from the very beginning you know that we&#8217;ve covered just about every major topic in business and internet marketing that you can think of. One day an ex-coworker complimented me on how smart I was for &#8220;self branding&#8221; myself with this website. At the time, I didn&#8217;t quite know it, but that&#8217;s exactly what it ended up doing for me. </p>
<p>In the past few months while my amount of posts has diminished &#8211; business has been growing astronomically. We went from just a name on paper to serving clients all over the country in just a few short months. </p>
<p>I wanted to write to update all of you and to say thank you for all of your support, all of your kind words, and for just reading. I take what I do very seriously and it is nice to have readers who also take their work seriously. </p>
<p>That&#8217;s all for now &#8211; please feel free to contact me if you have any questions or ideas that you think we can help with. Till next time&#8230;</p>
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		<title>A New Chapter Begins</title>
		<link>http://www.espiremarketing.org/a-new-chapter-begins/</link>
		<comments>http://www.espiremarketing.org/a-new-chapter-begins/#comments</comments>
		<pubDate>Sat, 01 May 2010 17:34:32 +0000</pubDate>
		<dc:creator>Harrison Watson</dc:creator>
				<category><![CDATA[News Updates]]></category>

		<guid isPermaLink="false">http://www.espiremarketing.org/?p=523</guid>
		<description><![CDATA[Hey all I&#8217;ve got some saddening but exciting news to announce. I am moving on from my previous position at eRetailing Associates to take over the online marketing for my family&#8217;s business. After 2.5 years with eRetailing, I learned a lot. When I started there (right around the time I started eSpire Marketing) I didn&#8217;t ...]]></description>
			<content:encoded><![CDATA[<p>Hey all I&#8217;ve got some saddening but exciting news to announce. I am moving on from my previous position at <a href="http://www.eretailing.com">eRetailing Associates</a> to take over the online marketing for my family&#8217;s business. After 2.5 years with eRetailing, I learned a lot. When I started there (right around the time I started eSpire Marketing) I didn&#8217;t know a whole lot about marketing and specifically internet marketing. The team at eRetailing took me under there wing and helped teach me everything that they could over our years together. I learned everything from SEO, Social Networking, Video Marketing, and at the tail end I got a grasp on affiliate marketing.</p>
<p>Yesterday 4/30/2010 was my last day at eRetailing. It was a really bittersweet day for me. It was time to move away from the colleagues and friends that I had and move on to take over the web presence of <a href="http://www.flagladyohio.com">The Flag Lady</a>. With this new position come a lot of great challenges and exciting opportunities for growth. It was something that I needed to do not only for myself but also for the family business. </p>
<p>I am going to miss everyone at eRetailing very much but I am very confident that they will continue to succeed in all aspects of internet marketing. If you take a look at some of their web properties you&#8217;ll see just what I&#8217;m talking about. You can find all sorts of great deals on <a href="http://www.customizedgirl.com">CustomizedGirl.com</a>, <a href="http://www.bridalpartytees.com">BridalPartyTees.com</a>, and their newest and most exciting venture <a href="http://www.customizedgraphics.com">CustomizedGraphics.com</a>. They were a great company to work for and I won&#8217;t ever forget the great things I learned while working with them. Thanks for everything.</p>
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		<title>Rachel Szabo Joins the eSpire Team</title>
		<link>http://www.espiremarketing.org/rachel-szabo-joins-the-espire-team/</link>
		<comments>http://www.espiremarketing.org/rachel-szabo-joins-the-espire-team/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 16:49:57 +0000</pubDate>
		<dc:creator>Harrison Watson</dc:creator>
				<category><![CDATA[News Updates]]></category>

		<guid isPermaLink="false">http://www.espiremarketing.org/?p=507</guid>
		<description><![CDATA[I would like to formally introduce a new team member to the eSpire Marketing team &#8211; Rachel Szabo. Rachel has been working on her degree from Otterbein College and will receive her B.S. degree in Business administration with a Concentration in Marketing. I&#8217;ve had the chance to look at some of Rachel&#8217;s college study work ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.twitter.com/rachachacha"><img src="http://www.espiremarketing.org/wp-content/uploads/2010/04/RachelPic.png" width="306" height="372" class="alignleft size-full wp-image-508" title="Rachel Szabo Joins the eSpire Team" alt="RachelPic Rachel Szabo Joins the eSpire Team" /></a> I would like to formally introduce a new team member to the eSpire Marketing team &#8211; Rachel Szabo. Rachel has been working on her degree from Otterbein College and will receive her B.S. degree in Business administration with a Concentration in Marketing. I&#8217;ve had the chance to look at some of Rachel&#8217;s college study work and she will be a very valuable asset to all of us. Her ability to analyze a problem in a business and turn it into an asset is second to none in my opinion. Welcome to the Team Rachel!</p>
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		<title>Where I’ve Been</title>
		<link>http://www.espiremarketing.org/where-ive-been/</link>
		<comments>http://www.espiremarketing.org/where-ive-been/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 03:29:38 +0000</pubDate>
		<dc:creator>Harrison Watson</dc:creator>
				<category><![CDATA[News Updates]]></category>

		<guid isPermaLink="false">http://www.espiremarketing.org/?p=487</guid>
		<description><![CDATA[Hey all. I wanted to apologize for being away for so long. Many of you have sent me emails and twitter requests to start posting again. Life has taken me to all sorts of crazy places lately, opened a lot of new doors, and given me great opportunities. Some in internet marketing, some not. Regardless, ...]]></description>
			<content:encoded><![CDATA[<p>Hey all. I wanted to apologize for being away for so long. Many of you have sent me emails and twitter requests to start posting again. Life has taken me to all sorts of crazy places lately, opened a lot of new doors, and given me great opportunities. Some in internet marketing, some not. Regardless, I am going to get back to regular postings.</p>
<p>I can not tell you how great it has been for me to hear from all of you and hear how much my writing means to you and how the things that I&#8217;ve shared have helped you in one way or another. I believe that the internet is the single greatest communication device ever created (DUH!) and I am happy that I have been able to inspire some of you to try new things, but more importantly to continue your studies as an internet marketeer.</p>
<p>In closing for today, I just wanted to say thanks again to all of you, your support has been overwhelming to me. Until next time&#8230;hit the books.</p>
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		<title>How the FTC is Hurting Online Business</title>
		<link>http://www.espiremarketing.org/how-the-ftc-is-hurting-online-business/</link>
		<comments>http://www.espiremarketing.org/how-the-ftc-is-hurting-online-business/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 18:58:30 +0000</pubDate>
		<dc:creator>Harrison Watson</dc:creator>
				<category><![CDATA[News Updates]]></category>

		<guid isPermaLink="false">http://www.espiremarketing.org/?p=460</guid>
		<description><![CDATA[Recently the Federal Trade Commission has put the clamps down on the use of testimonials for website. This is more than likely to protect the vast majority of people who fall for the get rich quick schemes, pyramid schemes, or any other quick fix schemes that you can think of. My first reaction to this ...]]></description>
			<content:encoded><![CDATA[<p>   Recently the Federal Trade Commission has put the clamps down on the use of testimonials for website. This is more than likely to protect the vast majority of people who fall for the get rich quick schemes, pyramid schemes, or any other quick fix schemes that you can think of. My first reaction to this was a pretty disheartened feeling. One of the things that I love about the internet is how the government really seems to stay out of most of the content posted online. While this will protect people from falling for get rich quick schemes, it&#8217;s also going to hurt many legitimate online businesses from making top dollar for their goods.</p>
<p>     A lot of online businesses have embraced how powerful the blogging community has become and how great a blogger can be at helping sell your products to a target market. One of the tactics that we use is to contact a blogger from one of our niche&#8217;s ask them if they&#8217;d like to review our product, and then we sponsor a contest in their honor. Well when they are reviewing the product, now they&#8217;ll have to make it blatantly obvious that they are receiving the item they are reviewing for free. </p>
<p>     We never ask for a good review, we specifically ask them to be honest in their review of the product, and to tell all of their readers exactly how they feel. It&#8217;s a risk we take that they may or may not like the product. With this new FTC lock down on testimonials it is going to significantly hurt a portion of our revenue model, in an already down economy. Now we have been doing online commerce for years now, so chances are we&#8217;re going to survive, but what about all of the others who are just getting online, also trying to run successful businesses, and are already feeling the crunch of these poor economic times? They are going to be the ones really hurt by all of this. This is just another example of how government regulation in business does a lot more harm than it does good.</p>
<p>    This is just my opinion. I feel very strongly about this issue and I&#8217;d love to hear what each of you think about it. In a time when sales are very hard to come by for almost EVERY industry, the government wants to make it even harder to sell. It&#8217;s just bad for business and bad for capitalism.<br />
<a href="http://money.aol.com/article/ftc-bloggers-must-disclose-payments-for/703136">Click Here to read more on this issue</a></p>
<p>  <img src="http://www.espiremarketing.org/wp-content/uploads/2009/11/big+government-300x246.jpg" alt="big+government 300x246 How the FTC is Hurting Online Business" title="How the FTC is Hurting Online Business" width="300" height="246" class="alignleft size-medium wp-image-461" /> This is a trend we&#8217;ve been seeing for awhile now (not just this administration). In my opinion it needs to be brought to a screeching halt. </p>
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		<title>Why Two Facebook Feeds are Better Than One</title>
		<link>http://www.espiremarketing.org/why-two-facebook-feeds-are-better-than-one/</link>
		<comments>http://www.espiremarketing.org/why-two-facebook-feeds-are-better-than-one/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 17:18:00 +0000</pubDate>
		<dc:creator>Harrison Watson</dc:creator>
				<category><![CDATA[News Updates]]></category>
		<category><![CDATA[Reviews]]></category>

		<guid isPermaLink="false">http://www.espiremarketing.org/?p=426</guid>
		<description><![CDATA[Extra, Extra, Read all about it! Facebook changed the home pages for every user once again. The New Facebook Layout now allows people the ability to check the &#8220;News Feed&#8221; and a &#8220;Live Feed&#8221;. The News Feed is a feed of all of the most interesting posts from the previous days activity, the live feed, ...]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.espiremarketing.org/wp-content/uploads/2009/10/48479087_705a7f3087_o.jpg" alt="48479087 705a7f3087 o Why Two Facebook Feeds are Better Than One" title="Why Two Facebook Feeds are Better Than One" width="300" height="220" class="alignleft size-full wp-image-428" />Extra, Extra, Read all about it! Facebook changed the home pages for every user once again. The <a href="http://blog.facebook.com/blog.php?post=162536657130">New Facebook Layout</a> now allows people the ability to check the &#8220;News Feed&#8221; and a &#8220;Live Feed&#8221;. The News Feed is a feed of all of the most interesting posts from the previous days activity, the live feed, allows you to watch your friends Facebook activity in real time. Why is this a good thing for you?</p>
<p>Think of it like this, before when you made a posting on your Facebook Page, or a status update that you really wanted everyone to have a chance to see, it was quickly pushed to the bottom of the pile by other status updates from other users. Now, your page updates, (contests, blog posts, and promotions) will still be able to be seen for a much longer time. This is about the single greatest thing that Facebook could have added for business promotions. </p>
<p>From what I can tell their doesn&#8217;t appear to be any real algorithm for success just yet for how to make it into these news feeds, even the Facebook Blog post at the end says &#8220;Raylene, a Facebook engineer, hopes this blog post made its way into your News Feed.&#8221; I guess it is once again even more important for you to post a lot of interesting content in order to reach your audience effectively. Good luck!</p>
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		<title>The Best Internet Marketing Blog Carnival</title>
		<link>http://www.espiremarketing.org/the-best-internet-marketing-blog-carnival/</link>
		<comments>http://www.espiremarketing.org/the-best-internet-marketing-blog-carnival/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 14:37:49 +0000</pubDate>
		<dc:creator>Harrison Watson</dc:creator>
				<category><![CDATA[News Updates]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.espiremarketing.org/?p=405</guid>
		<description><![CDATA[Starting this week I&#8217;m going to try something new that I&#8217;ve never done before. Every week I will be hosting a blog carnival right here on espiremarketing.org. The blog carnival will is called The Best Internet Marketing Blog Carnival if you are interested in submitting an article to be added to the blog carnival send ...]]></description>
			<content:encoded><![CDATA[<p>Starting this week I&#8217;m going to try something new that I&#8217;ve never done before. Every week I will be hosting a blog carnival right here on espiremarketing.org. The blog carnival will is called <a href="http://blogcarnival.com/bc/cprof_8504.html">The Best Internet Marketing Blog Carnival</a> if you are interested in submitting an article to be added to the blog carnival send your submissions <a href="http://blogcarnival.com/bc/cprof_8504.html">here</a>.</p>
<p>The Best Internet Marketing Blog Carnival will have everything from SEO, PPC, Social Media, Linkbuilding, and other Internet marketing news. I am starting this carnival because I believe it is important for each of you to find the best tips possible from as many sources as possible. As you know I always preach about how you should continue to learn, and seek out information. I hope that this blog carnival will bring a lot of great new ideas to all of you. Thanks everyone, now get out there and start reading and learning some more!</p>
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		<title>Do You Have the Right to Sue for Higher Rankings?</title>
		<link>http://www.espiremarketing.org/do-you-have-the-right-to-sue-for-higher-rankings/</link>
		<comments>http://www.espiremarketing.org/do-you-have-the-right-to-sue-for-higher-rankings/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 15:21:57 +0000</pubDate>
		<dc:creator>Harrison Watson</dc:creator>
				<category><![CDATA[News Updates]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.espiremarketing.org/?p=396</guid>
		<description><![CDATA[In a post from makeusof.com an apparently angry individual actually threatens to sue another site owner for tampering with the rankings. That begs the questions, do we have the right to sue for higher search rankings? I think that this gentleman actually makes a compelling argument, even worse I think that some of our lawmakers ...]]></description>
			<content:encoded><![CDATA[<p>In a post from <a href="http://www.makeuseof.com/tech-fun/get-off-google-or-i%E2%80%99ll-sue/" rel="nofollow">makeusof.com</a> an apparently angry individual actually threatens to sue another site owner for tampering with the rankings. That begs the questions, do we have the right to sue for higher search rankings?</p>
<p>I think that this gentleman actually makes a compelling argument, even worse I think that some of our lawmakers might feel the same way. Could this be the potential knockout punch for affiliate networkers? It&#8217;s got me a little bit worried. I don&#8217;t know what the rest of you are thinking but I&#8217;d be very interested in finding out.</p>
<p>Below is a screen shot of the image from the original post:</p>
<p><img src="http://www.espiremarketing.org/wp-content/uploads/2009/10/removesite.png" alt="removesite Do You Have the Right to Sue for Higher Rankings?" title="Do You Have the Right to Sue for Higher Rankings?" width="588" height="563" class="alignleft size-full wp-image-397" /></p>
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		<title>Airlines to Offer Wifi Connections on Flights</title>
		<link>http://www.espiremarketing.org/airlines-to-offer-wifi-connections-on-flights/</link>
		<comments>http://www.espiremarketing.org/airlines-to-offer-wifi-connections-on-flights/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 22:25:00 +0000</pubDate>
		<dc:creator>Harrison Watson</dc:creator>
				<category><![CDATA[News Updates]]></category>
		<category><![CDATA[american airlines]]></category>
		<category><![CDATA[connectivity]]></category>
		<category><![CDATA[delta airlines]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[satellite]]></category>
		<category><![CDATA[united airlines]]></category>
		<category><![CDATA[wifi]]></category>

		<guid isPermaLink="false">http://www.espiremarketing.org/?p=325</guid>
		<description><![CDATA[The airlines are FINALLY getting with it. First it was the airports that were slow to get wireless connectivity in their airports for the traveling business people and now the airlines are going to offer wireless internet connections on premium flights. United Airlines, American Airlines, Delta are all going to offer wifi service on their ...]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.espiremarketing.org/wp-content/uploads/2009/07/wifi-onboard-decal.jpg" alt="wifi onboard decal Airlines to Offer Wifi Connections on Flights" title="Airlines to Offer Wifi Connections on Flights" width="250" height="167" class="alignleft size-full wp-image-326" />The airlines are FINALLY getting with it. First it was the airports that were slow to get wireless connectivity in their airports for the traveling business people and now the airlines are going to offer wireless internet connections on premium flights.</p>
<p><a href="http://archives.chicagotribune.com/2009/jan/14/travel/chi-wed-united-wifi-uauajan14">United Airlines</a>, American Airlines, Delta are all going to offer wifi service on their flights. The wifi connections are probably going to cost a little bit of money but if any of you have been as frustrated as I have that I could not access the internet in the air you&#8217;ll be willing to pay a solid amount just to be able to get work done. The wireless service will be based off of the aircell telephone technologies that were introduced to airplanes about 15 years ago.<br />
Southwest Airlines is in the meantime looking into offering a satellite based internet connection. While they have not unleashed any official plans to bring internet connections to the air they are in the process of testing. </p>
<p>Obviously with 9/11 and the collapse of the air travel industry following those events, it wasn&#8217;t high on the priority list. But in this fast paced world of constant communication it is about time that they got some connections to their airplanes.</p>
<p>The pricing structure will likely be similar to some major airports in the country which are based on a per flight connection rate. The price is not yet known but it would seem to me they would be able to make their money back in ticket sales and added flight value in a very short amount of time. </p>
<p>My best bet would be that they will charge around $5 per flight to use the internet. I love and have to be connected at all times, so to me that is a fair price, but for the shorter flights that might be a bit steep. Either way, I am extremely excited about the news and I am betting that all of you are as well.</p>
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