SEO
SEO is the foundation for success online. Do it right and reap the benefits – do it wrong and watch your competitors pass you by.
How to Choose Keywords That Sell
Figuring out how to choose keywords that sell products and where your site can compete quickly was probably the hardest task that I had to learn. There are a multitude of factors to consider when choosing the right keyword for your site, they are: the strength of your SEO profile, the strength of your competitions ...
How Google Now Will Affect Search
Google Now SEO has the ability to completely change the search game. Google’s search app was just updated to include Google Now for the iPhone recently. 3 days ago, it broke into the top 10 on iTunes. Which begs the question – how will Google Now affect mobile search? Google Now SEO Google Now is ...
Basic On-Page Search Optimization for Small Business
SEO is easily the most important foundation for small businesses to spend their money on. The reason is because once you’ve put a plan in action with SEO it continues to pay for itself in the long term. On-page optimization is how you get started with SEO but it’s not where you should stop with ...
Small Business News: Content Marketing Survey Report 2013 Available
If you wonder how your small business compares to others with regard to content marketing, what results others are seeing from their content marketing efforts, or if you’d like some straightforward information to help you assess the value of using SEO, social media, blogs, articles, videos, e-newletters, etc., consider the following: First, what exactly is ...
4 Time Saving Tips for Busy Business Bloggers
Blogging is essential to any new business that has any desire to be found on the Internet. In yesterday’s Whiteboard Wednesday we discussed how blogging is essential for link building as well. The minimum you should be blogging is once a week. I’ll admit – I’ve fallen behind the ball on this before and you ...
Link Building Demystified for Small Business (VIDEO)
If you have questions or would like to talk to us about how we can help you with your small business link building efforts please Contact Us. Link Building Demystified for Small Business (Video Transcript) INTRO Espire Marketing Full Service Marketing, Small Business Prices MAIN CONTENT Additionally I want to tell you a little bit ...
How To: Leverage Keyword Trends to Increase Sales
Leveraging keyword trends to increase sales online is crucial. When it comes down to it – all of marketing is really just a numbers game, and knowing how to leverage keyword trends to increase sales for your business is a tactic that any good Internet marketing person would recommend you do. This is actually the ...
There’s No Crying in SEO
SEO isn’t easy. Period. But that’s not necessarily a bad thing right? Something my father always engrained in my head is that if something is easy, it’s not worth your time. The question that I get asked most often when I’m consulting a client is how quickly I can get their site ranked number 1 ...
Introducing the Small Business Times
In an Effort to keep our readers and clients more informed on the news that is most important for their small business we decided to launch The Small Business Times. The Small Business Times is our daily newspaper publication that aggregates all of the top news for Small Business Internet Marketing, SEO, Social Media, Technology, ...
Using WordPress to Build Your Small Business
WordPress is an amazing open source tool that your company can use to build up your small business. Blogging is a great small business tool for driving traffic, sharing store information, and helping educate your audience on some really cool topics. It is also a great resource to use with your companies Social Media campaigns ...
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