Quality Vs. Quantity, that is the question that everyone is asking themselves when trying to start their Twitter campaigns for their respective businesses. I have worked with both and seen results with both, but I am here to tell you why having quality Twitter followers is far better than having a large quantity of them for your business.
What is your main motivation for starting a Twitter account anyway? Is it direct sales? For some of you it might be, but I would say for the majority of you, you want the opportunity to create opportunities for viral marketing and get the chance to be more connected to your customer base. Quantity might get you more direct sales, but with so many people in your feed at all times, it’s nearly impossible to pick out which of your twitter followers is actually a fan of yours, and actually cares about your product. If you have a refined list of people who truly care about your business, you will get the chance to really connect with these people, and turn them from a one time customer, into a lifetime customer.
What else can you get from a quality twitter following? As you’re connecting with these true fans you’ll get a chance to hear some of their stories, some of them will probably even let you know why they love your business so well. It’s the word of mouth marketing that you are really looking for right? There is nothing like it. Think about it, when you want to try a new restaurant in town, who do you go to? Generally, you ask your friends right? Well that’s what these quality twitter followers will give you, they will recommend you to their friends, and even better they will do it on a large social network in front of millions of users for everyone to see. Recommendations from other people are so valuable. Don’t you want to to get as much of it as you can for your business?
Like I said before I’ve seen great success with both types of Twitter marketing. It is really up to you to decide what you want. I will tell you that in my experience the quality followers will give your business a much more intimate relationship with your customers and that will help you tremendously. Test both theories for yourself though. If you start with one and find that you want to go another direction you can always change paths by refining your list later, or trying to go out and get as many people to follow you as possible.