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Posts tagged as "email service provider"

Email Marketing Crumb: The Subject Line Guideline

What makes a good subject line? Are length, brevity and personalization the keys to good subject lines? I have found that it’s not this magic combination, but the constant testing and versioning of your subject lines. Good subject lines are not simply conjured by a copywriter and often can’t be repurposed time and time again. ...

Time Is Of the Essence:Email “Crumb” Of the Week

Learning the best time to launch your email campaigns is dire. There are many thing to consider before hitting that send button. Here are a few "crumbs" to help tailor email marketing to you business.