Twitpic Marketing

The use of twitpics is generally designed to be used for fun purposes. To really emphasize what it is that you are doing at that moment in time and to share a little bit better who you are as a person and what your are involved in during your day to day life. I’ve used twitpics before and have had a great deal of fun using them. They break up content a little bit more along a person’s feed. So, as a marketer how can we use twitpics to our advantage, and what sorts of benefits might we gain from using them in our updates? Well that is what I want to take a look at right now and discuss a little further in depth.
Power Twitter is a cool tool to use for anyone who is a Firefox user and also a twitter user. What it does is it adds a search bar to your main twitter page and also uploads twitpics and video links directly on the person twitter feed. This is a great tool that I believe should be utilized by people who are advertising and attempting to sell through twitter.
Say you have an email blast that you are sending out. To this point you are only able to send this creative work inside the email campaign to the specific set of people on your email list. Now with twitpic you can take this technology to upload this photo and give everyone in your follower base the image that everyone else gets to see along with your promo.
This will do more than just add a pretty picture to your ads:

• It will bring attention more towards your tweet on a page. We all know how important it is to be able to attract the eyes of more people with your ad. That is 80% of the battle in marketing. Take advantage of this.
• Increase Click Through- These two things generally go hand in hand. The more eyes on your ad the higher the click through rate.
• Increase conversions – This isn’t rocket science everyone knows that all three of these things together work together to increase sales and increase conversions and revenue

Thus far it is not possible to take a Twitpic and make it directly clickable to a specific link. But you may add your advertisement information on that page and even a link to the original ads landing page. It is a basic principle but one that I have not seen this in use yet, and I think people are missing out on a great tool to use to their advantage.

Till next time…