Twitter Business Model for Conversion Success

There are two separate business models for successful business growth online. If you are looking to drive sales through your twitter account Twitter can be great for that. If you are looking to just get your name more well known Twitter is still a great place for you to get started. This article is dedicated to teaching all of you how to get the Twitter sale conversion success that we all crave.

Everyone is on Twitter now, from Shaq, to your Congressional leaders, to big branded businesses. For those of us that aren’t quite that established in the public eye I’m here to tell you that Twitter is for you and I as well. Even with all of the big fish in the pond there is still plenty of room for the rest of us to help grow and establish a brand and a business through Twitter.

Now I better put a disclaimer in here. For those of you who are looking to maintain the conversion rates you normally see from your online sales avenues, you are not likely going to see those same types of numbers while selling through Twitter. But that doesn’t mean you can’t make money. Dell made over $1 Million last year on Twitter, but that is only $1 Million from their hundreds of millions of dollars in sales they did last year.

If you are looking to strictly drive sales through Twitter I suggest using the <a href=”http://twitter.com/delloutlet”>Dell Outlet</a> model for Twitter. While still staying in communication with the customers who choose to contact them via Twitter the main focus of their Twitter account is to post the latest and best deals that they have to offer on their website. Take a look at this screen shot from their Twitter page.

The tweet that are in the Yellow are the sales that Dell is currently running on their outlet site. The examples in the orange are examples of how Dell communicates with their customers via Twitter when they aren’t posting a sale. Notice how even when simply communicating with the customer their communication is still sales driven. Instead of having a normal twitter conversation you might typically see on Twitter they are straight to the point and always sales driven.

Now Dell has a superior advantage to almost everyone else who is trying to sell on Twitter, they are already a well established brand, all they have to do is tell people that they have a Twitter account and they have 450,000 followers. You can still have relatively similar success to Dell by using this model but you will also want to couple that with a bit more conversative involvement on Twitter in order to grow your Twitter follower base. Perhaps try setting up another Twitter account to build brand awareness and drive your traffic from that account to your sales based Twitter account in order to try and pin point those followers who want to buy instead of just have a conversation.

There are other sales avenues you can try through Twitter as well such as magpie and other sales avenues. I will get to those avenues in a later post perhaps. I wanted to show people the best way to drive sales directly through their company’s own Twitter accounts. Twitter is great for a lot of things and it can be used to increase your sales I suggest just giving it a try.