eSpire Marketing

I recently was reading an article on TwitTip.com entitled Intangibility Of Twitter the article was about an internet marketing director that was using Twitter to try and grow the business. This person set up a Twitter account with the company’s name and then also set up a personal account that also displayed his company’s news and other information. The CEO of the company was questioning the amount of time being spent on the Twitter campaign vs. the amount of sales driven.
There was a decent amount of discussion in the comments under the article about how great of a sales tool Twitter is and ways to possibly improve sales. I would contend that there are two separate business models for success with Twitter.
If you are looking to drive sales with your Twitter account I would suggest taking the model that Dell Outlet uses. If you are looking to just grow brand awareness and general name recognition I would suggest simply getting involved in the conversation points on Twitter that your specified demographic is interested in.
I am going to be getting into the two separate Twitter Business Models for success in two separate segments because they really do need to be broken down a lot more than I could in this article. Stay tuned I should have them finished shortly. If you’re looking for immediate answers you can find me on Twitter @HarryWatson00.